Observational Learning
Observational Learning Observational learning: The acquisition of new forms of behavior, information or concepts through exposure to others and the consequences they experience. Key factors in Observational Learning: 1. Attention: The extent to which humans focus on other’s behavior. As in order to learn something people must direct their observation to appropriate models that attract them either through their actions or status. 2. Retention: Individuals’ ability to retain a representation of others’ behavior in memory. For instance, People are able to remember what the person have said or done. Only if they can retain some representation of other’s actions in memory, they only they can perform similar actions. 3. Production Processes: One’s ability to convert memory representations into appropriate actions. This is also termed as production processes. Production process depends on two aspects: 1) Individual’s… Read More »Observational Learning